[PR] We can get trend of Butter Coffee at anytime, anywhere! The challenge of FamilyMart.

Butter coffee is now going viral in Japan and becoming popular in Europe and the U.S. Its good reputation is discussed in Mr. Dave Asprey`s best-selling volume, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life. FamilyMart just launched Butter Coffee as a private-label product, and it became an instant hit, so we conducted an interview with product developers.

メインビジュアル:[PR] We can get trend of Butter Coffee at anytime, anywhere! The challenge of FamilyMart.
New product of butter coffee appeared! Now on sale in FamilyMart!! Continue drinking every day to support your body. Contains Grass-Fed butter Contains MCT oil. BUTTER COFFEE
New product of butter coffee appeared! Now on sale in FamilyMart!! Continue drinking every day to support your body. Contains Grass-Fed butter Contains MCT oil. BUTTER COFFEE

“We can get ‘good’ fats” from butter coffee. And it’s delicious!

“We can get ‘good’ fats” from butter coffee. And it’s delicious!
An interview with two people in charge of the development of the product in the Merchandise Division of FamilyMart: Mr. Kan Aoki, department manager of the Processed Food and Beverage Department; and Mr. Kohei Yokota from the Chilled Drink and Frozen Food Department.

—First, what is FamilyMart’s BUTTER COFFEE?
Aoki: In some European countries and the U.S., people have started thinking about ‘good’ fats in order to be healthier. This idea is on trend. Our product started with this idea. This product contains grass-fed butter made of milk from cows raised on grass, and an MCT, Medium Chain Triglyceride oil made from medium-chain fatty acids. Customers can easily take in these good fats and oils from the product we developed. Some may think butter is rich and high in calories, but actually a bottle of this coffee contains just 157 kilocalories, Compared to some Café Latte products that have over 160 kilocalories per bottle, its calories are not especially high.

—How is the taste?
Aoki: To be honest, it’s super tasty! It tastes rich and smooth with a strong butter flavor. It is not sweet, but has enough satiety. The sense of fullness can be a way to control your appetite and to diet.
 

Made based upon the developer’s own experience

Made based upon the developer’s own experience
—How did you conceive of the idea?
Aoki: I used to work at Dole, a company famous for selling bananas, before working for FamilyMart. Dole has a coconut oil product, and a colleague there recommended me to drink it every day for my health and to also read Coconut Oil Miracle, written by Dr. Bruce Fife. The book says medium-chain fatty acids, which coconut oil highly contains, is very good for our health. I wasn’t sure if it was true at first, but I tried drinking it with coffee for a month. At the time, I worried about my neutral fat and cholesterol levels. To avoid getting worse, I went to regular health checkups twice a month before and after drinking the coffee with coconut oil. Surprisingly, after just one month, my neutral fat and uric acid levels greatly improved. It was amazing!

—Didn’t you change any other habits? Did you exercise harder or more frequently?
Aoki: No. Nothing. I ate and drank alcohol as usual. The doctor who conducted my checkup was surprised and asked me, “What did you change apart from drinking the oils? If it is true, that’s surprising.” That is how big of a change the level was. From this experience, I came to believe that good oils are healthy. After that, I got to know The Bulletproof Diet published in the United States and that butter coffees introduced in the book is now really popular among American celebrities. The volume recommends drinking coffee with these butters and oils. To make these coffees you just mix and churn the grass-fed butter from grass-fed cows and the MCT oil made from coconut oil, with coffee. I then began to pay much attention to butter coffees because the knowledge from the book fit into my own experience. Moreover, a butter coffee shop opened in Tokyo around that time. I transferred to the current Department of Processed Food and Beverages last spring. When I planned to develop FamilyMart’s private-label product, which other rival convenience store chains and major manufacturers have not, I found butter coffee. It was the total Aha moment!

 
This is decription of FamilyMart's Butter Coffee LP.
This is decription of FamilyMart's Butter Coffee LP.
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