The current topic, what’s butter coffee? We have put information in order.

We recently often hear the topic of ‘butter coffee’. They say it’s effective for diet, cheers you up and so on. Many celebrities have become butter coffee fans. What on the earth is the butter coffee?
Who introduced this coffee and why is it popular? Here is some information.

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メインビジュアル：The current topic, what’s butter coffee? We have put information in order.
New product of butter coffee appeared! Now on sale in FamilyMart!! Continue drinking every day to support your body. Contains Grass-Fed butter Contains MCT oil. BUTTER COFFEE
New product of butter coffee appeared! Now on sale in FamilyMart!! Continue drinking every day to support your body. Contains Grass-Fed butter Contains MCT oil. BUTTER COFFEE

Tibetan ‘butter tea’ is its origin

Tibetan ‘butter tea’ is its origin
There is no doubt that butter coffee’s origin is ‘butter tea’ drunk in Tibet since long time before.
You can often see this tea on TV programs taken in Tibet. The butter tea, it’s called PoCha in the local area,
is an indispensable drink for Tibetan people.
They add ghee which is made from yak milk and its liquid and protein are removed, and rock salt to black tea and mix them with a stirrer called Donmo. Tea is very precious in Tibet, so it’s very weak. Instead, it’s thick and salty because they use ghee and salt, so it’s like soup.
Tibetan people drink this tea about 10 cups a day. Some people drink even more. They offer many cups of this tea when foreigners visit.

Some people who visited Tibet from a foreign country wondered why Tibetans are so healthy and powerful.
The capital of Tibet, Lhasa, is 3700m above the sea and even more, people live in villages 5000m above the sea with no problem. It’s no wonder non-Tibetan people wonder why Tibetans can survive cold weather and don’t get mountain sickness. They thought may be this ‘butter tea’ which Tibetans are often drinking is the secret.
 

Read more Butter Coffee on the Official site
※English translation

The birth of ‘Bulletproof Coffee’

The birth of ‘Bulletproof Coffee’
An American man, Mr Dave Asprey, was a one of a person who was deeply impressed by Tibetan butter tea. Mr Asprey was working and succeeding in Silicon Valley as an IT industrialist. However, he weighed 140kg and because of his heavy weight, he was unhealthy and didn’t feel good all the time. He always worried about his condition. He tried every diet methods and health methods and each time he lost a bit of weight, and he regained even more than before.
It was 2004 when Mr Asprey who was having trouble going on diet visited Tibet.
He arrived at a guest house at 5580m above the sea, the temperature was minus 23 degrees. He was relieved when he got treated by a cup of butter tea. This is the start of ‘Bulletproof Coffee’.

After Mr Asprey came back to the USA and tried many butter, he found out that ‘grass-fed butter’ is the best. He could make great creamy coffee by adding butter and MCT oil, which is extracted from coconut oil etc. to good quality coffee that has no mold poison and stir them well.
When he drank this coffee, his brain revived and he was released from the thirst for food. His life started to succeed in every way.
 

Read more Butter Coffee on the Official site
※English translation


<How to make Bulletproof Coffee>

作り方

  • Brew some coffee. Extract the coffee oil by using metal filter.
  • Add grass-fed butter and MCT oil. Do not add sugar nor milk.
  • Stir well by using a stirrer.
*Mr Asprey also calls coffee that uses good quality non-salt butter and coconut oil ‘butter coffee’.
He says it’s OK to use these ingredients instead of grass-fed butter and MCT oil.

The book becomes the bestseller in the USA



Mr Asprey finally succeeded in loosing 50kg. He called this coffee ‘bulletproof Coffee’. He started telling and spreading the recipe of this coffee and the benefit to health that he experienced himself widely by opening them to the public on the internet.
In 2011, he started selling coffee beans and oil based on his recipe by electronic commerce.
In 2013, he established a company that enlightens the ‘Bulletproof Coffee’ health method. And next year, 2014, he publishes ‘The Bulletproof Diet’ and it becomes a big controversial bestseller.

The subtitle of this book is ‘Lose Up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life’.
It shows the methods of biohacking mainly through controlling meals and upgrading your life.
This book has been translated to Japanese as ‘Silicon Valley Style, The Strongest Meals That Will Change You’.

The point is to take good quality oil actively

In ‘The Bulletproof Diet’, there are so many how-tos of what you should eat and what you must not eat. Please check details in the book. The writer’s main point is taking less wheat and starch and taking 50~70% of your calories from heathy fat. There are good fat and bad fat. For example, it says you should take ω-3 fatty acid, which is a kind of unsaturated fatty acid and medium chain fatty acid which is a kind of saturated fatty acid. The point is to take ‘good fat’ like medium chain fatty acid by drinking ‘The Bulletproof Coffee’ habitually.



The book ‘Coconut Oil Health Method’, original title, ‘The Coconut Oil Miracle’ written by Bruce Fife, translated to Japanese by Naoko Miki, became the centre of public attention.
This original book was published earlier than ‘The Bulletproof Diet’ in 2013 and it was translated to Japanese in 2014.
This book tells us that coconut oil is one of oil that helps promote our health and this book also became the bestseller.
When these books were translated to Japanese, many people including professional sport players and TV celebrities became butter coffee fans.
They showed the butter coffee on SNS and it becomes popular.
After it became popular, ordinary people also started the butter coffee diet and some started to write their good results on their blogs.
In 2017, a special butter coffee store opened in Tokyo. Butter coffee is becoming a hot topic today.
We showed you how butter coffee was born and became popular. We’d like to continue researching it.
How was this article? We showed you how butter coffee was born and became popular.
We’d like to continue researching it.


※Article information as of Nov 29, 2017

 
This is decription of FamilyMart's Butter Coffee LP.
This is decription of FamilyMart's Butter Coffee LP.
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